The shopfront of 41 Whitfield Street, Fitzrovia
Fitzrovia · Est. 19th century

A storied townhouse for your next idea

Three floors of restored heritage space for pop-ups, launches, exhibitions, workshops and private dinners — minutes from Goodge Street.

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3 Floors to hire
£360 From, per day + VAT
2 min Walk to Goodge St
1800s Original features
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Original interior features at 41 Whitfield Street
200years of stories
Our story

Heritage you can feel

41 Whitfield Street isn't a purpose-built venue. It's an early 19th-century London townhouse that was once home to skilled immigrant craftspeople, and later part of Pollock's Toy Museum — the UK's oldest toy museum until it closed in 2023.

Today it has been sensitively restored: the architectural bones are intact, with just enough modern comfort to make it a blank canvas you can make your own.

  • Early 1800sBuilt as a Fitzrovia townhouse
  • 20th centuryPart of Pollock's Toy Museum
  • 2023The museum closes its doors
  • TodayRestored as a creative venue
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The spaces

Three floors, three moods

Hire a single floor or take the whole building. Each has its own character — and every one is yours to shape.

The Ground Floor Street level

The Ground Floor

Sun-drenched and open, with large shop-front windows, real wood floors and high ceilings. Built for footfall.

  • Pop-ups
  • Exhibitions
  • Brand activations
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The First Floor Elegant

The First Floor

Historic wall panelling, a rustic wooden floor and a raised platform, with views over the street.

  • Workshops
  • Talks
  • Meetings
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The Basement Cosy

The Basement

Exposed beams, brickwork and an ornate fireplace. Quiet, enclosed and wonderfully atmospheric.

  • Supper clubs
  • Workshops
  • Intimate events
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Made for

A blank canvas with a past

Artists, makers, start-ups and established brands use Whitfield Street to launch, sell, teach and celebrate.

01

Pop-up shops

Street-level windows and steady Fitzrovia footfall.

02

Product launches

A storied backdrop your guests will remember.

03

Exhibitions

Gallery-ready walls across three floors.

04

Workshops & talks

Calm, characterful rooms that spark ideas.

05

Supper clubs

Candlelit dinners by an original fireplace.

06

Celebrations

Birthdays, engagements and family gatherings.

Events & pop-ups

Recently at Whitfield Street

All events →
★★★★★
The space made our pop-up truly special — history and creativity in one place.
Emma R. · Pop-up host

Bring your idea to Whitfield Street

Book a free viewing or check dates — we will help you shape the space around your event.

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