About us

About

A beautiful, creative venue for hire in Central London — for retail pop-ups, brand launches, product demos, creative workshops and birthday parties.

Original interior features at 41 Whitfield Street
200years of stories
Our story

Heritage you can feel

41 Whitfield Street isn't a purpose-built venue. It's an early 19th-century London townhouse that was once home to skilled immigrant craftspeople, and later part of Pollock's Toy Museum — the UK's oldest toy museum until it closed in 2023.

Today it has been sensitively restored: the architectural bones are intact, with just enough modern comfort to make it a blank canvas you can make your own.

  • Early 1800sBuilt as a Fitzrovia townhouse
  • 20th centuryPart of Pollock's Toy Museum
  • 2023The museum closes its doors
  • TodayRestored as a creative venue
Fitzrovia, London
The neighbourhood

The Fitzrovia lifestyle

Fitzrovia has long been a haven for artists, writers, painters and poets — Virginia Woolf and George Bernard Shaw both called it home. Galleries, gardens and street art line its streets.

Charlotte Street, the “spine of Fitzrovia”, is a stone’s throw away with its restaurants and pubs, and the British Museum, Regent’s Park and Oxford Street are all within easy reach.

Made for

A blank canvas with a past

Artists, makers, start-ups and established brands use Whitfield Street to launch, sell, teach and celebrate.

01

Pop-up shops

Street-level windows and steady Fitzrovia footfall.

02

Product launches

A storied backdrop your guests will remember.

03

Exhibitions

Gallery-ready walls across three floors.

04

Workshops & talks

Calm, characterful rooms that spark ideas.

05

Supper clubs

Candlelit dinners by an original fireplace.

06

Celebrations

Birthdays, engagements and family gatherings.

★★★★★
The space made our pop-up truly special — history and creativity in one place.
Emma R. · Pop-up host
Location

In the heart of Fitzrovia

Tucked into the Charlotte Street Conservation Area, surrounded by galleries, restaurants and some of London’s most loved landmarks.

41 Whitfield Street
Fitzrovia, London W1T 2SG

  • Goodge Street2 min walk
  • Tottenham Court Rd7 min walk
  • British Museum10 min walk
  • Regent’s Park15 min walk

Get directions ↗

Bring your idea to Whitfield Street

Book a free viewing or check dates — we will help you shape the space around your event.

Check dates Book a viewing
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